Full Tilt Poker signs a partnership with a new F1 team
While PartyPoker hired the young Spaniard F1 driver Jaime Alguersuari as an ambassador for its poker room, Full Tilt Poker went further by signing a sponsorship deal with Virgin Racing Team, on the eve of a new Formula 1 season in Europe.
The news was made public at the Barcelona Grand Prix and it finalized discussions initiated last November between Full Tilt Poker and Virgin Racing, an all-new racing team registered for its first Formula 1 world championship.
Full Tilt logo will visibly appear on two drivers’ cars – German Timo Glock and Brazilian Lucas di Grassi. The replacing pilots and other team members will also brand the logo.
“We are really delighted to welcome Full Tilt Poker.net to Virgin Racing. We are proud to add an industry-leading brand to our healthy partnership portfolio and I am particularly pleased that we have worked hard together with a partner who has seen the team develop from its birth through to our first competitive steps”, said Virgin Racing’s Chief Executive Officer Graeme Lowdon.
Chris Ferguson, one of the leading figures of Full Tilt Poker, confirmed these statements: “The partnership between Full Tilt and Virgin Racing is the brilliant result of many efforts of mindful consideration by both brands. With two leaders in their respective fields coming together, this is sure to be a groundbreaking partnership on the global canvas, providing yet another level of excitement for all fans.”
Taking into account this agreement, it is now clear that in the online poker rooms’ war, Full Tilt will benefit from a beautiful cover, for the event is worldwide broadcast and many European countries are about to officially open theirs online gaming markets.