PartyGaming signed an agreement with French bookmaker PMU

The British company PartyGaming, worldwide renowned in the online gambling field, has signed a multi-year agreement with French traditional bookmaker PMU (Pari Mutuel Urbain). The latter is the monopolistic operator who organizes horse races betting in France. Now, the new deal enables PMU to operate online poker as well.

“This agreement will come into effect once the PMU and PartyGaming have each received a license allowing them to offer online poker in France”, says a statement from PMU.

Both parts hope this agreement will bring them mutual benefits. PartyGaming, which runs the largest online poker room – PartyPoker – is the first online gambling company listed on London Stock Exchange. The agreement provides that “the PMU will benefit from the PartyGaming poker platform services and will ensure the commercialization of its poker offering and the management of its customers”. However, PartyGaming retains the possibility of getting a French license under its own name.

The main objective of the arrangement, as put forward by the PartyGaming’s Chief Executive Jim Ryan, is “to have the largest poker liquidity pool in France”. Similar B2B agreements have been signed in Italy and Denmark.

“Today’s agreement with PMU is consistent with our stated strategy of securing a small number of high value partners in regulated markets”, said Jim Ryan. “PMU is widely recognized as one of Europe’s leading betting businesses and we look forward to providing them with a world class poker service”, concluded Ryan.

The news on the PartyGaming-PMU partnership was nevertheless quite surprising. Firstly, because the partner chosen by the PMU was PartyGaming while Paddy Power seemed better placed. Indeed, the Irish operator has an online poker platform which could have been added to the existing agreement between the two companies. Secondly, because, as we remarked, this new agreement with PartyGaming is not exclusive, meaning that PartyGaming will have the right to enter the French market with a concurrent offer.

As a result of its recent agreements, PartyGaming is expected to improve its fiscal performances. The takeover of the WPT brand gives more reason to believe in a brilliant future for the company.

2 Responses to “PartyGaming signed an agreement with French bookmaker PMU”

  1. Malcom Mazzara Says:

    Merci pour cet article ;)

  2. Le Maitre Says:

    Vraiment un très bon article, merci encore ;)