William Hill bookmaker to launch a French poker room

Strengthened after the merger with Playetch, the British company William Hill continues its advance in Europe, by launching a French version of its site, modernised and with some new improvements. The story of the English bookmaker goes back to the interwar period, when William Hill created a society for sports betting. This society recently became the first betting company in UK, ahead of its number one competitor Ladbrokes.

Meanwhile, it has developed by offering on its website casino games in addition to sports betting. Its reputation increased when the company proposed William Hill Poker Grand Prix, a show broadcast since 2006 on the British channel SkySports.

William Hill and Playetch merged on January 2009, on the basis of a contract for a period of 5 years. This allows Playetch to own 29% stake in the new entity created by the project “William Hill On-line”. This transaction, having amounted $250 million, is a boon for William Hill, because since then profits are steadily increasing.

In view of the forthcoming opening of the French market, the site has benefited from a makeover and has been integrally translated into French. Thus, the site has undergone some revisions of graphics and ergonomics.

Many tournaments will be available each day for all the members of IPOKER network. Sit’n Go’s, freerolls and many other tournaments will be offered on a regular basis.

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